Toronto-based developer Neilas Inc. will be rebranding as Storey Living, Canada’s newest entry to luxury rental living. Known for its award-winning condominium projects that have won public and media accolades, principal Jim Neilas has turned the company’s attention to creating high quality units to answer the call for more availability in better rental homes.

Formerly focused on land development, Neilas wanted a new name to signal the lifestyle message of its new direction and growth as a rental company.

Storey Living begins with three exciting new architectural landmarks in downtown Toronto and Oakville.

According to Neilas, the new name reflects both the architectural term describing a level of a building, and the narrative we all have of our lives. With its open concepts, spacious designs and quality finishes in every residence, Storey Living proposes: “We provide the beautiful space. You write your own story.”